Nature didn’t hold back when it created Mt Aspiring National Park in New Zealand’s South Island – and we didn’t hold back when we shot our Fall/Winter 09 catalogue there. If you’ve seen the photos from our shoot, you’ll understand why we chose to capture images of our garments in the location where they were born. The merino fibre in your Icebreaker was grown in this neck of the woods, which is why it’s so great for wearing on your next outdoor adventure. www.icebreaker.com